We help you find where AI will move the needle. And where it won't.

Most AI vendors arrive with a solution before they understand your business. We arrive with questions. Here's why that matters.

We help you find where AI will move the needle. And where it won't.

Most AI vendors arrive with a solution before they understand your business. We arrive with questions. Here's why that matters.

Who we are

Built by operators. Not just technologists.

Most AI vendors arrive with a preferred solution before they understand your business. They’ll run a demo, quote a day rate, and hand you a tool you’ll stop using in six months.

We started Sunburnt because we’d seen that pattern too many times, as operators, not just as advisors. Our founding team has run businesses, scaled operations, and seen first-hand what targeted AI solutions can do when deployed with the right foundation.

That experience shapes everything about how we work. We diagnose before we prescribe. We build what’s proven, not what’s emerging or theoretical. We define commercial outcomes before we touch a technology stack. We’re honest when AI isn’t the right answer, because our aim is to build partnerships that last.

Clause Office

The people behind the work.

The people behind the work.

Kai Baldwin

Co-Founder

Kai has a strong background in business-building, and he's used AI to scale ventures in ways most operators are still trying to figure out. Where others get stuck debating tools and timelines, Kai moves. He identifies the opportunity and builds toward it, and figures out what needs to be true to get there. That gap between vision and execution is where he works best. At Sunburnt, he brings that same instinct to every client engagement.

Kai Baldwin

Co-Founder

Kai has a strong background in business-building, and he's used AI to scale ventures in ways most operators are still trying to figure out. He identifies the opportunity and builds toward it, and figures out what needs to be true to get there. That gap between vision and execution is where he works best. At Sunburnt, he brings that same instinct to every client engagement.

Tom O'Connor

Co-Founder

Tom has operated at the intersection of people, process, and performance his whole career, having built businesses from the ground up, turned around underperformance, and scaled operations in mature corporates. At Sunburnt, that means clients get an advisor who already knows what good looks like, what drag costs, and what a solution actually needs to deliver before anyone writes a line of code.

Tom O'Connor

Co-Founder

Tom has operated at the intersection of people, process, and performance his whole career, having built businesses from the ground up, turned around underperformance, and scaled operations in mature corporates. At Sunburnt, that means clients get an advisor who already knows what good looks like, what drag costs, and what a solution actually needs to deliver before anyone writes a line of code.

Our Values

What we believe, and how that shows up in the work.

01

Integrity

Transparent, honest, and practical AI adoption.

02

Optimism

AI lifts businesses. We make sure yours is one of them.

03

Performance

Reliable, compliant, and value-driven results.

How we work

Diagnose before we prescribe.

We don't arrive with a preferred solution. We arrive with questions.


Every engagement begins with a structured discovery session, what we call an X-Ray. This maps your workflows, surfaces where AI creates genuine leverage, and identifies where it doesn't. The output is a phased roadmap with real economics attached: indicative costs, indicative returns, and an honest payback estimate.


It means we sometimes tell clients not to build something. That's not a failure, it's the job done properly.

01

Discover

We map your business, from workflows, constraints, to economics. No assumptions, no pre-built answers.

Design

We identify where AI creates measurable advantage and build a phased roadmap with commercial outcomes attached.

02

03

Deploy

We build, integrate, and embed, with change management and team enablement built into delivery, not bolted on after.

Technology Partners

Globally trusted infrastructure. Deployed on Australian terms.

Safety-first AI models built with Constitutional AI principles, aligned with how we think about responsible deployment.

Safety-first AI models built with Constitutional AI principles, aligned with how we think about responsible deployment.

Australian-region cloud infrastructure. Sydney Local Zones ensure your data stays onshore for standard engagements.

Australian-region cloud infrastructure. Sydney Local Zones ensure your data stays onshore for standard engagements.

Vertex AI and Workspace integrations for enterprise clients in the Google ecosystem. Sydney-region GCP for compliant data handling.

Vertex AI and Workspace integrations for enterprise clients in the Google ecosystem. Sydney-region GCP for compliant data handling.

GPT-4o and o1 model access for specific use cases via enterprise API, with appropriate data handling agreements in place.

GPT-4o and o1 model access for specific use cases via enterprise API, with appropriate data handling agreements in place.

Start with the X-Ray.

contact-bg

Book an X-Ray Workshop

Understand exactly where it will and won't create value in your business. The X-Ray Workshop is a structured discovery session that maps your workflows, identifies where AI creates genuine leverage, and produces a phased roadmap with real economics attached.

Start with the X-Ray.

contact-bg

Book an X-Ray Workshop

Understand exactly where it will and won't create value in your business. The X-Ray Workshop is a structured discovery session that maps your workflows, identifies where AI creates genuine leverage, and produces a phased roadmap with real economics attached.

Start with the X-Ray.

contact-bg

Book an X-Ray Workshop

Understand exactly where it will and won't create value in your business. The X-Ray Workshop is a structured discovery session that maps your workflows, identifies where AI creates genuine leverage, and produces a phased roadmap with real economics attached.