Is Sunburnt AI set up to work with Mackay based businesses?

Yes. Sunburnt AI works with Mackay businesses across operations, sales, finance and HR to build AI systems around your actual workflows rather than a generic product. Every engagement starts with a clear picture of where AI creates real leverage for your business.

Are these AI agents meant to reduce headcount over time?

No. AI augments your people rather than replacing their judgement, with clear human oversight built into every system.

How much does a small business gain from using AI agents?

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As a smaller operation, is AI a realistic option for us?

Every engagement starts with strategy first, so you only invest in what genuinely creates leverage for your size and budget.

We help you find where AI will move the needle. And where it won't.

Australia's Sovereign AI Consultancy

Most AI vendors arrive with a solution before they understand your business. We arrive with questions. Here's why that matters.

Australia's Sovereign AI Implementation Partner

We help Australian businesses turn AI from an idea into something that works. We identify where AI can deliver the greatest impact, then design, build and implement practical systems around your people, processes and technology.

Who we are

Why We Started Sunburnt AI

Built by operators. Not just technologists.

Sunburnt AI founding team — AI consultants built from operator experience in Australi

Most AI vendors arrive with a preferred solution before they understand your business. They’ll run a demo, quote a day rate, and hand you a tool you’ll stop using in six months.

We started Sunburnt because we’d seen that pattern too many times, as operators, not just as advisors. Our founding team has run businesses, scaled operations, and seen first hand what targeted AI solutions can do when deployed with the right foundation.

That experience shapes everything about how we work. We diagnose before we prescribe. We build what’s proven, not what’s emerging or theoretical. We define commercial outcomes before we touch a technology stack. We’re honest when AI isn’t the right answer, because our aim is to build partnerships that last.

The people behind the work.

Kai Baldwin

Co-Founder

Kai has a strong background in business building, and he's used AI to scale ventures in ways most operators are still trying to figure out. Where others get stuck debating tools and timelines, Kai moves. He identifies the opportunity and builds toward it, and figures out what needs to be true to get there. That gap between vision and execution is where he works best. At Sunburnt, he brings that same instinct to every client engagement.

Kai Baldwin

Co-Founder

Kai has a strong background in business-building, and he's used AI to scale ventures in ways most operators are still trying to figure out. He identifies the opportunity and builds toward it, and figures out what needs to be true to get there. That gap between vision and execution is where he works best. At Sunburnt, he brings that same instinct to every client engagement.

Tom O'Connor

Co-Founder

Tom has operated at the intersection of people, process, and performance his whole career, having built businesses from the ground up, turned around underperformance, and scaled operations in mature corporates. At Sunburnt, that means clients get an advisor who already knows what good looks like, what drag costs, and what a solution actually needs to deliver before anyone writes a line of code.

Tom O'Connor

Co-Founder

Our Values

What we believe, and how that shows up in the work.

Integrity

Transparent, honest, and practical AI adoption.

Optimism

AI lifts businesses. We make sure yours is one of them.

Performance

Reliable, compliant, and value driven results.

How we work

Diagnose before we prescribe.

We don't arrive with a preferred solution. We arrive with questions.

Every engagement begins with a structured discovery session, what we call an X-Ray. This maps your workflows, surfaces where AI creates genuine leverage, and identifies where it doesn't. The output is a phased roadmap with real economics attached: indicative costs, indicative returns, and an honest payback estimate.

It means we sometimes tell clients not to build something. That's not a failure, it's the job done properly.

Discover

We map your business, from workflows, constraints, to economics. No assumptions, no pre-built answers.

Design

We identify where AI creates measurable advantage and build a phased roadmap with commercial outcomes attached.

AI implementation methodology — three-phase roadmap from discovery to deployment — Sunburnt AI

Deploy

We build, integrate, and embed, with change management and team enablement built into delivery, not bolted on after.

Your Questions. Our Perspective.

A demo runs on clean data, in a controlled environment, in front of an audience that wants it to work. A result has to survive your systems, your people and an ordinary Tuesday. The engagement is built around production deployment rather than proof of concept.

Because the technology is rarely the constraint. The engineer spends time with your operators, your numbers and your constraints first, so the work targets margin, cycle time, capacity and risk rather than whichever AI use case happens to be fashionable.

No. Pick one workflow where AI should already be working and is not. Sunburnt AI takes that workflow to production in your operation, and you judge the engagement on that result before considering anything broader.

There is no minimum size. The program scales from a single executive briefing through to organisation wide enablement. What changes is depth and duration, not whether it applies.

Technology Partners

Globally trusted infrastructure. Deployed on Australian terms.

Anthropic Claude — safety-first AI model used in Sunburnt AI consulting deployments

Safety first AI models built with Constitutional AI principles, aligned with how we think about responsible deployment.

Amazon Web Services — Australian-region cloud infrastructure for Sunburnt AI deployments

Australian region cloud infrastructure. Sydney Local Zones ensure your data stays onshore for standard engagements.

Google Cloud — Vertex AI and Workspace integrations used by Sunburnt AI for enterprise clients

Vertex AI and Workspace integrations for enterprise clients in the Google ecosystem. Sydney region GCP for compliant data handling.

OpenAI GPT-4o — enterprise API access for selected use cases via Sunburnt AI

GPT-4o and o1 model access for specific use cases via enterprise API, with appropriate data handling agreements in place.

Start with the X-Ray.

Book an X-Ray Workshop

Understand exactly where it will and won't create value in your business. The X-Ray Workshop is a structured discovery session that maps your workflows, identifies where AI creates genuine leverage, and produces a phased roadmap with real economics attached.

Start with the X-Ray.

Book an X-Ray Workshop

Understand exactly where it will and won't create value in your business. The X-Ray Workshop is a structured discovery session that maps your workflows, identifies where AI creates genuine leverage, and produces a phased roadmap with real economics attached.

Start with the X-Ray.

Book an X-Ray Workshop

Understand exactly where it will and won't create value in your business. The X-Ray Workshop is a structured discovery session that maps your workflows, identifies where AI creates genuine leverage, and produces a phased roadmap with real economics attached.

Intelligence is no longer Scarce.
Results are.

Australian owned & operated

Your data stays onshore

Strategy-led, not tool-led

Recognised by

Listed on

AI Security Management · Australia 2026

Artificial Intelligence · Brisbane 2026

Sunburnt AI is an Australian AI consulting and development company helping businesses turn AI from an emerging technology into a practical competitive advantage. From AI strategy and advisory to automation, AI agents, development, and team enablement, we design secure, scalable solutions built around your business, your people, and your goals.

Offices

Brisbane

123 Eagle Street · QLD 4000

Sydney

333 George Street · NSW 2000

Melbourne

120 Spencer Street · VIC 3000

1300 785 039

contact@sunburntai.com.au

Sunburnt AI · AI Advisory & Implementation Partner